My name is Raúl B Fernández. I use the “B” because my dad is also Raúl and it started getting confusing when the mail would come to the family home. I was born in Buenos Aires, Argentina and then moved up and down the western hemisphere for the majority of my youth.

I was the kid in grade school that convinced the teacher to let him do a stop-motion animation project instead of a book report. A good Cliff’s Note and a clever little video always secured me a solid A-minus. The takeaway from that story is my craftiness, not my gradeschool distaste for reading long books such as "Roots" and "A Tale of Two Cities."

I have received a fair amount of recognition for my work- winning awards for commercial brands such as Chevy, Aon, Johnnie Walker, Diet Coke, Heinz, AOL and Santander Bank.

When not making films or writing autobiographies, I enjoy competitive table tennis matches with friends and family. Call me, I love a good challenge.


direct: sail@thesevenseasco.com // 213.444.3903
management tv & film: GRACE LEDDING // grace@agileentertainment.com // 323.515.2815
commercial: DURABLE GOODS // www.durablegoods.tv // 310.452.9644
music videos: THE MASSES // www.wearethemasses.com // 323.896.2718




DEMO REEL

This is a sizzle selection reel of my work over the last 7+ years. It is a bite-sized way of seeing a lot of my style without having to watch all of the content on this site.

You know, for the lazy ones.




"LA CAVA" // AT&T




"SHARING" // AT&T

Our teacher actress was deathly afraid of worms. On one of the takes the young blonde kid swung the worm during his line delivery. It flew and hit the teacher in the eyeball. Yah, in the eye ball.

Needless to say, she freaked the eff out.




"CASH INDEPENDENCE" // SANTANDER

The Abraham Lincoln actor featured in this spot is a professional impersonator. However, it wasn't until about four years ago that he had ever grown a beard in his life. He decided to see how it looked and one day thought to himself, "Well I'll be damned. I look just like Abraham Lincoln."

He now makes frequent appearances at holiday events, public libraries, and elementary schools.




"OASIS MOTEL" // CORNETTO




"FLIGHT CONTROL" // NESTEA




"NEW CEREMONY" // DRY THE RIVER

Three years before this video was shot, I saw my good friend doing a spinning karate kick to knock a Coke can clean off another buddy's elevated hand. I was so impressed by the feat, especially considering the size of my friend, that I vowed to put the image in a music video.

It was then an easy next logical step to adding the bowl of cheetos. I mean, duh.




"NEW BRUNSONWORTHTON" // CARLING

I got the idea for this commercial from conversations with my British girlfriend. She's very British, like the kind of British where every other word she says sounds like total nonsense.

There are few things more fun than imitating her, and seeing how long I can go before she realizes I'm making fun of her. (i.e.: "taking the mickey out of")




"ZIPPY" // ROOMBA




"EL ESTADIO" // COMEX




"GOING DOWN" // NESTEA




"HAIRBALL NINJA CAT" // AOL

The original made up meme for this spot was "Albino Ninja Cat." To my surprise, there was already such a character on the world wide web. I recommend you search for it.

One of my favorite things about this spot is the actor who plays the sidekick of the main imitator. Look at his face when he points over and try not to giggle.

We spent a long time developing the exact noise that the cat would make. I think our work shows.




"CAN YOU HOLD THIS?" // WALLS




"TROUBLE" // LEONA LEWIS

The original concept for this video involved Leona and a boy fleeing from the cops in a Bonnie and Clyde kind of story. They hid out in a motel in the middle of nowhere. The label thought the idea was a bit too American. So we went with the most universally relatable idea possible: a good old fashion break-up.

Having gone through something similar a few months earlier, it was easy to find the emotions. Luckily, nothing broke in my real-life version.




"X PHOBIA (X, MARIE)"

You know how they say that directors just cast a better looking, more cool version of themselves? Well. It's not true. Yes, he is wearing one of my own shirts, so?

The car broke down during our first few shots. Just so happens the lead actor used to be an airplane engineer for Boeing, so he decided to play with some cables and was able to hotwire it everytime.

Can you spot the scene where the lead actress isn't wearing earrings though she should be? Woops.




"WEED CARD" // GARFUNKEL & OATES

The big ending of this video almost didn't happen for several reasons. Firstly, the day before the shoot, we lose our location because some big time TV show wants to shoot there. Then, we find an alternate, but it happens to be outside, and it just so happens that it's the one day a year that a storm comes through Los Angeles.

That's right, the big rain ending was not planned. It was almost a reason we cancelled. We waited it out for about an hour or two, when my assistant director said, "What if we just shoot it?" "Is it safe?" "Only one way to find out." It wasn't, but we survived.




"DOWNSIZING" // MONSTER.COM

This project was done on spec since I had the location and gear available from a commercial we shot the day before. The actor and I wrote the entire script as we shot. We were also the only crew. Lunch at Subway was the most expensive part of this production.

The baby in the photograph is my friend's son. He was a really fat baby.




"MONDAY" // JUSTSTAND.ORG

This is one of a five-part campaign about people breaking-up with their office chairs. Ending relationships is a running theme in my work. It helps me heal.

Don't judge. I bet you do weird stuff too.




"NOLA" // AMERICAN EXPRESS




"LITTLE SMALL BUSINESS" // AMERICAN EXPRESS




"DEAR DEER" // KATE MICUCCI

I first saw Kate Micucci in my then girlfriend's Top 8 friends on MySpace. I thought she was so interesting looking, I had to meet her. I met her in person at her first music performance ever and the day we shot this music video was the second time we had ever seen each other in person.

This video arguably launched her career and after appearing on many TV shows, she is now a household name. Well, at least in some households.




"THE FINAL BREATHS OF THE MAIN CHARACTER" // THE WOODS

We scouted dozens of forests for the opening sequence of this video. Unfortunately, Los Angeles didn't have the look I wanted and we had to travel a few hours north. Then we realized that it was Winter and shooting up in the middle of no where in the cold with no consistent power source would be a nightmare. Then I said, "Let's just build it."

The large marching band drum belongs to Kate Micucci. I've used it in two different music videos.

All the facial hair in this music video is real. Only the main character has brown eyes.




"TAKE IT CHEESY" // DORITOS

The costume designer, Carol Binion, created both the bag and the baby dorito costume from scratch in record time and for almost no money. She is absolutely incredible. She is also responsible for the costumes for The Muppets and Crank Yankers. No big deal.

At one point we tried to get Chuy Bravo from Chelsea Lately to play Mr Nacho. I even met with his manager. In the end, he declined. Big mistake Mr Bravo. I couldn't be more thrilled with the actor I ended up using anyway.




"THE MORNING ROUTINE" // DIET COKE

Have you ever done stop-motion? Now imagine doing it on 35mm and not being able to see if you actually got it until you develop the film = terrifying.

We averaged about 3 seconds for every hour of shooting. So imagine a massive crew all being told to find a seat and not move a muscle for an hour at a time while the actor moved himself, frame by frame, and we snapped away on a deacdes old Arriflex camera with a super jerry-rigged timelapse mechanicism attached to it.

Go big or go home.




"WAYNE ROONEY" // AON

The interview portion of this commercial was originally shot at the end of the day after the kids had played soccer for about seven hours straight. What I hadn't thought of is that kids get tired and sleepy. I have footage of the kid doing the play by play and literally falling asleep as he tried to remember the lines. It's really incredible to watch.

We had to do lots of take of the bicycle kick, because kids being stupid, uncoordinated kids, he kept missing the ball. Just kidding, I like kids. Really. I do.




"BUMPY JELLY BEANS" // NESTLE

The people at Nestle needed a video desperately for a new experimental web campaign they wanted to try. They gave me an insane deadline and asked if I could pull it off. From idea conception to shoot to delivery, this spot was put together in three days.

I ate A LOT of bumpy jelly beans to stay up all night.




"THE WRONG SKILLSET" // ROBERT HALF

I found a video on YouTube of the actor in this spot doing what he called "Paper Juggling." I thought the skill was so unique and well, weird, that I knew I wanted to feature it someohow. The idea for the commercial came to me almost immediately after seeing his video.

Both of the actors are named David Harris. That is true. They perform together in Minneapolis.




"STILL GOING" // HEINZ

This spot was shot in the early days of 35mm lens adaptors that would attach to regular video cameras to get a cinematic look. The one we rented was actually not calbrated correcetly and therefore would only get the subjects in focus when they leaned way into the wide angle lens. It created a look that we decided to completely embrace.

Can you spot a bearded fella that is featured a few times else on this site?




"OFFICE BREAKUP" // JUSTSTAND.ORG

This is all five of the campaign I put together for JustStand.org. I had a blast thinking of the different ways that people break-up. I tried to represent the whole spectrum of emotional reactions I've had to deal with in one or the other.

Give someone a hug today. It'll be ok.




"WE'LL BE A DREAM" // WE THE KINGS & DEMI LOVATO

This entire video had to be shot in reverse order because of scheduling and availabilities. That meant getting people as dirty as they'd ever be at the top of the day and then systematically making them less and less filthy. It was quite a challenge.

We shot from 6pm to 6am, in a public park. Luckily the majority of the actors were real big fans of the band and were super psyched to be there. Others were less fans, and less psyched to be there and have to drive home completely covered in weird stuff. Can you spot who's who?

Wonder what I look like? That's me in the very beginning riding by on a sweet banana seat bike.




"MY WILL IS GOOD" // PORT O'BRIEN

The piano from this shoot stayed in my garage for about four years before I sadly had to sell it when I moved houses. It still worked pretty well and made really awesome and weird sounds. It also weighed a thousand pounds. Transporting it was probably the hardest part of this production.

The school gymnasium that we shot in belonged to a school called Ribet Academy, that's French pronounced "Ribay." Two hilarious things A) The mascot was a frog and B) French, frogs.

I'm not the jerk here. I actually love the French.




"LIFE OF THE PARTY" // JOHNNIE WALKER

Make sure to watch the drummer. Bless his heart, that actor promised me he knew how to play drums before I cast him. We had to do a lot of clever editing to not feature the actual drumming while still showing his awesome mohawk.

Ever since this shoot and the respective Blue Label that I was given as a special thank you, I have become a loyal whisky drinker. Now you know what to order for me when we're at the bar.




"WALKING IN LOS ANGELES" // KATE MICUCCI

This video was a ton of fun to make because we tried a lot of new things. We shot on nearly every format: 16mm, Super8, HD, and VHS and often had no idea if the antique cameras we were using were even going to work. For example, we lost one full roll of film when we discovered that it had exploded inside the camera.

Ah, to be young and fearless again.




"BORN TO CRUZE" // CHEVY

The biggest challenge of this shoot was casting a half dozen humans that could be the same person in different parts of their life. We saw LOTS of people in auditions and created a massive database grid to start mixing and matching looks. It was all very organized and somewhat impressive.

I DP'd this one myself on a pair of sick rollerblades. I may have flown up a quarterpipe during the skatepark scene and fallen on my ass.




"JOHNNY JUMPS THE SHARK"

I'm not sure where the nugget of this idea first came from. It kind of just grew from a conversation with my brother and a friend (who actually plays the bully in the film). It got more and more silly as we talked it through and knew it had to be made.

I wrote the script with Johnny Pemberton and Erik Charles Nielsen in mind, knowing they would make an amazing duo. I want this to be a feature film.




"GRANT, THE ONE MAN BAND"

Grant Leuchtner gave me a CD of his music, and I couldn't believe the songs he had created with many different unique instruments, all by himself. He wrote this song in just a few hours the day before we shot. I couldn't believe how he cranked it out. That's talent.

This was shot in 3D, but you don't have glasses, so don't worry about it.




"RAPT IN REVERIE"

When I first moved to Los Angeles, my long-term college girlfriend broke up with me. I was very upset and did what lots of people in that situation. I turned to clay.

The main character is modeled after my first year film school teacher. He's adorable.




"PETER THE CRUSADER"






"KATE & TV"

This was a camera test for an effect I used later on a music video. We shot on 35mm film on a Panavision camera. We got one take at the whole thing since we only had one roll of film.

That's my ex-girlfriend Kate. Isn't she cute? She might be single. You should call her.




"A KID'S PERSEPCTIVE" // UNILIVER